Body fitness and aging have recently been a major concern globally. Most people work out in the morning or evening. Fabletics stands out as one of the leading sportswear lines, which sell workout outfits. Individuals have a distinct preference for the type of clothes they want, with color, size, and quality being the main consideration for fashion enthusiast. Kate Hudson, a celebrity actress who explores sales of more than $1.5 billion, is in charge of managing Fabletics. The enterprise comes in to fill the gap, which Don Ressler, Goldenberg, and Kate Hudson saw in the activewear market.
What is reverse showrooming?
Despite having physical stores, Fabletics sell most its products via the online platform. It uses a technique known as the reverse showroom. This method means that any potential customer has a chance to view the outfits available online, and then go to the stores and make the purchase. It is an interesting method of selling products and increasing sales. The company gains a lot of trust from the clients if what they see on the website is the same product they get in the store.
There are superb offers and advantages that customers enjoy when shopping at Fabletics. One can get a trendy apparel at affordable prices. They also have a VIP membership offer whereby members purchase two to three piece outfit at around $100. All shipping services are offered at a zero cost. The VIP member is expected to pay a monthly fee of $49.99. However, she or he can avoid paying the fee by skipping the month within the first five days of the month. Once deal on the VIP subscription is sealed, the client gets a discount of 25 dollars on the first purchase.
In some instances, people are not able to select sports outfits. Since the apparel varies the same way personal preferences do, Fabletics offers a Lifestyle Quiz as a solution. One fills in the style of workout, and his or her preferences based on color, size, and quality. Each month one can get recommendations of new outfits available in the market. It eases the selecting challenge for the customers.
How is Kate Hudson promoting Fabletics’ growth?
Kate Hudson has used social media to grow the venture. Being a celebrity and with so many followers on social media platforms, Kate Hudson has added the list of potential clients to Fabletics. The e-commerce concept is a brilliant idea. Customers from across the globe can purchase outfits, which are later shipped. Hudson believes that with the technology innovation coupled the quality of products they sell, Fabletics is destined for greatness in the fashion e-commerce world.