Whitney Wolfe Herd is the creator of the world famous app, Bumble. What’s so intriguing about the app is the fact that she designed so that women could have the freedom to utilize the app. Just recently, they made a splash and finally made it to big site, Forbes. Having been featured on the cover of Forbes, this is the way to showcase who Herd is and what she has accomplished creating and building this app almost by scratch. Having come up with the idea after she left the company who also created a dating app, she knew she wanted to make sure this app help could overcome the sexist issues that were dealt in the online dating community.
Whitney Wolfe Herd Being Featured on Forbes For Beating Out Sexism In Online Dating
There are several things that she has helped overcome in this industry, and the entire Forbes article explains how she helped women break out of their shell and have men stop being the chaser. Society teaches us to remain focused on always having the men make the first move, but this app changes that. First of all, women must be the one to create the conversation. Women are taught to focus on waiting, but when a match is made, women need to message the guys they like to maintain the conversation and not lose the match.
Another thing that plagued online dating is male genitalia and mirror selfies. Moderators look out to see what photos are being captured and submitted, and they go through a monitoring process. Any shirtless photos in the mirror are instantly denied on the Bumble app. While this isn’t always 100 percent accurate, the app continues to continue their moderation process to provide a better experience for women and not be bombarded by unnecessary photos.
Whitney Wolfe Herd is a woman who started this company from scratch, and with the help from the right creators, designers, programmers, and other marketers, Bumble continues to innovate the dating world with new ideas and products. Their new features that require a monthly subscription are definitely incredible for helping people get more matches and acquire the knowledge to see who has already swiped on them. Whitney Wolfe built this app to make sure that it could also accommodate to even those who just want friends, and this is why they created the friend option. Bumble is clearly progressing forward always.